Jax Fax Travel Marketing Magazine - Jax Fax Travel Marketing Magazine - Displaying items by tag: Publishers Corner http://www.jaxfax.com Wed, 24 May 2017 02:12:48 -0400 Joomla! - Open Source Content Management en-gb What’s Old is New Again http://www.jaxfax.com/what-s-old-is-new-again.html http://www.jaxfax.com/what-s-old-is-new-again.html For the past 45 years we have been striving to give you, our travel agent readers, the best possible travel intelligence in the most concise, easy to use formats. Our magazine has gone through several incarnations over the past few decades. Our long time readers will remember our pre-internet issues that numbered over 300 pages monthly.]]> May - June Tue, 02 May 2017 00:00:00 -0400 JAX FAX Travel Marketing Launches New Website http://www.jaxfax.com/jax-fax-travel-marketing-launches-new-website.html http://www.jaxfax.com/jax-fax-travel-marketing-launches-new-website.html Prior to 1995, the revenue from selling airline tickets was essential to the survival of most travel agencies. Since 1995, very little revenue comes from commission on the sale of airline tickets for most travel agencies. And while it is true that there is little money to be made on domestic U.S. airline tickets, there are great opportunities to make money selling air to your clients who are traveling internationally by working with Air Consolidators.]]> March - April Thu, 02 Mar 2017 11:45:49 -0500 Positive Outlook for 2017 http://www.jaxfax.com/positive-outlook-for-2017.html http://www.jaxfax.com/positive-outlook-for-2017.html One of the highlights of USTOA’s (United States Tour Operator Association) annual conference, held this year Dec.7-10 in Scottsdale, AZ, is the release of the annual Travel Trends Survey done by PriceWaterhouseCooper. Over 88% of USTOA’s active tour operator members participated in the 2016 edition.]]> January - February Wed, 04 Jan 2017 00:00:00 -0500 Sky Bird Travel Celebrates 40 Years with Gala Celebration http://www.jaxfax.com/sky-bird-travel-celebrates-40-years-with-gala-celebration.html http://www.jaxfax.com/sky-bird-travel-celebrates-40-years-with-gala-celebration.html JAX FAX recently had the honor of attending a black-tie gala celebration in honor of the 40th anniversary of Sky Bird Travel. Held at the Henry Ford Museum in Dearborn, Michigan, I joined over 100 top airline executives and other guests in celebrating a true family success in the travel industry.]]> November - December Tue, 01 Nov 2016 00:00:00 -0400 Competing with Technology http://www.jaxfax.com/competing-with-technology.html http://www.jaxfax.com/competing-with-technology.html At the advent of the internet, consumers had a new medium to research and book their own trips. No longer were computerized air, hotel and car rental inventories the exclusive domain of travel agents. Consumers were able to use the early online booking engines like Travelocity and Expedia to book their own travel arrangements.]]> September - October Fri, 02 Sep 2016 00:00:00 -0400 Zika Virus: Addressing it with your clients http://www.jaxfax.com/zika-virus-addressing-it-with-your-clients.html http://www.jaxfax.com/zika-virus-addressing-it-with-your-clients.html The fear of Zika is very real for your clients considering a trip to the areas affected by it, primarily the Caribbean, Mexico and Central/South America. I am experiencing this concern first hand as my daughter is considering a destination wedding in 2017. To discount this threat would be irresponsible because it is real, and the risk it poses for a pregnant woman and her unborn child are scary. However, the likelihood of your clients contracting this illness are negligible and there are steps that can be taken to ensure your clients have a Zika free vacation.]]> July - August Tue, 05 Jul 2016 10:12:09 -0400 Never Stop Learning http://www.jaxfax.com/never-stop-learning.html http://www.jaxfax.com/never-stop-learning.html As a travel professional in today’s world it is imperative that you offer your clients something that they can not get online. Product knowledge and the ability to confidently relay information is what gives you the edge. Your expertise is why your clients came to you in the first place, and will keep them coming back.So, where to get all this necessary knowledge? Let’s explore your options.]]> May - June Thu, 05 May 2016 00:19:01 -0400 Don’t Forget about Baby Boomers - Your Biggest Market http://www.jaxfax.com/don-t-forget-about-baby-boomers-your-biggest-market.html http://www.jaxfax.com/don-t-forget-about-baby-boomers-your-biggest-market.html On this page two years ago, I wrote about the lip service that is being given to the impact that the Millennial generation will have on the travel industry. At the time, I expressed my confusion about the abrupt switch I had seen from the industry experts and analysts in their projections about the strength of the Baby Boomers to that of the Millenials. To be sure, Millennials are indeed the future of the travel industry, but the Baby Boomers are its “here and now.” Their ranks are 76 million strong and it is projected that 99% will travel in…]]> March - April Mon, 07 Mar 2016 11:14:05 -0500 Choosing Not to Live in Fear http://www.jaxfax.com/choosing-not-to-live-in-fear.html http://www.jaxfax.com/choosing-not-to-live-in-fear.html One of our great presidents, Franklin D Roosevelt, once famously stated, “The only thing we have to fear is fear itself.” This sentiment is just as meaningful today as it was back in 1932. In the wake of the recent terrorist attacks in Paris and San Bernadino, people are rightfully frightened. Applications for gun permits are on the rise, and travel plans are changing. Those of us who make our living in the travel industry contest that travel is still safe and a life enriching experience that should not be deterred by these isolated, yet growing in frequency, events. Are…]]> January - February Sun, 27 Dec 2015 13:34:40 -0500 Real ID Becomes a Reality for Fliers in January 2016 http://www.jaxfax.com/real-id-becomes-a-reality-for-fliers-in-january-2016.html http://www.jaxfax.com/real-id-becomes-a-reality-for-fliers-in-january-2016.html I, for one, was not familiar with the new federal law that will require U.S. citizens flying on domestic flights to present an ID that is compliant with the new federal Real ID mandate. For those that travel with a passport this will be a moot point. However, the 70% of Americans who do not have a passport face a potential denied boarding situation beginning January 1, 2016. Read below for details about the new law to prevent your clients from experiencing problems at the airport.]]> November - December Mon, 02 Nov 2015 11:52:13 -0500