As I am sure our readers are all too aware, email marketing has become a preferred arrow in the marketing quivers of travel suppliers. Like you, my email is inundated with hundreds of emails, many of which are off target and of little interest to me. So why does email marketing remain so popular? Because, if done correctly, it is
Below is an article written by Mike Marchev, a long time travel industry educator and speaker at various travel conferences, about how travel agents can effectively use email marketing to reach your customers and grow
Along with this issue is our Annual Guide to Host Agencies, Coop’s and Consortia. This guide is a valuable source of information when looking to join one of these types of groups. It can also serve as a starting point for those agents who may currently be affiliated with an organization but are looking to make a change. Our research indicates that up to 35% of agents are considering changing their affiliation.
Why join one of these groups in the first place? For newer agents without a track record in the industry, it provides them with an agency partner through whom they can book travel. More experienced agents may join for one or more of the reasons below.
ASTA has released the findings of two surveys they’ve conducted. They surveyed 8,300 consumers to gauge their perceived value of travel agents. They also reported on the evolution of agent-supplier booking patterns. We felt the results would be of interest to both our agent and supplier readers.
As I am sure you have noticed, things have changed here at JAX FAX. The magazine you are reading is the new and improved version, now called Destinations by JAX FAX. With this magazine, you also received our new Getting There by JAX FAX magazine, which is 100% devoted to informing you about opportunities to sell international air and make money doing so. Included in Getting There are articles and interviews with airlines and air consolidators, as well as our patented “listings” of consolidator and charter airfares worldwide. Also included as part of this issue of Getting There is our Annual Guide to Working with Air Consolidators. This guide includes articles educating travel agents about how to work effectively with air consolidators, and also includes profiles of some of the leading consolidators.
During the first decade of the 21st century, travel industry pundits were touting the coming of age of the baby boomer generation. This generation, we were told, had the desire, time and income to travel and most importantly, was predisposed to using travel agents. Today’s baby boomers are between the ages of 50 and 68 and probably represent a large share of the average travel agency’s clientele, and a disproportionate share of agency revenues.
As the year 2013 winds down, our collective focus falls on 2014 and the promise it holds. Will it be a good year for the travel industry? What can we all do with our respective businesses to ensure the best year possible for ourselves, our employees and our customers?
October 17 saw the end of the 16-day federal government shut down as Republicans conceded to the White House and Democrats' demands. That’s the good news. The bad news is that all they did was agree on a plan to fund the government until January 15, 2014 and raise the debt limit until February 7, 2014. Meanwhile, the shutdown cost the government billions of dollars and damaged the nation’s international credibility. So effectively all that was accomplished was a short term band-aid to an ongoing and dangerous financial crisis within the US Government. Did this instill any confidence in the American people in their elected officials? Can all the furloughed government employees feel secure about what might happen again in the next few months? And what implications does this past and possible future shutdown mean for the travel industry?
During the ASTA Global Conference in Miami, ASTA Counsel Paul Ruden held an ASTA Town Hall meeting to address concerns over the proposed “New Distribution Capability,” better known as NDC.
One thing we can all count on in our day-to-day lives is change. The rate of change in the travel and publishing industries seems to be outpacing others. Change can be daunting. Everyone has a comfort zone, and change tends to force us outside of that zone. However, that is not always a bad thing. One of my favorite selling phrases is ?if you always do what you?ve always done, you will always get what you always got.? Change forces us to open our minds to new ways of doing business. So, what are the changes that are impacting travel agents and how can you address them?