Having recently returned from a trip to Dubai, I would advise any of our readers who are considering attending the upcoming ASTA IDE in Dubai from April 4-7 to do so. It is a fascinating country, unlike anywhere I have ever traveled before. As one of my fellow journalists put it, it is the land of superlatives. It has the world’s tallest building, the world’s tallest hotel, the world’s only 7 star hotel, the world’s largest man-made islands, the world’s longest remotely operated monorail, the world’s largest malls and now will host the world’s largest international gathering of U.S. Travel Agents. Over 600 travel agents are expected to attend this year’s IDE.