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  • SEPTEMBER AND OCTOBER 2014 EDITION

    In the September and October 2014 issue of JAX FAX Travel Marketing Magazine, become more familiar with Germany's Highlights and Regional Traditions. Read More
  • JULY AND AUGUST 2014 EDITION

    Asia's Secret Country of Cool - Korea is this month's cover feature article in the July/August issue of DESTINATIONS by JAX FAX. Read More
  • MAY AND JUNE 2014 EDITION

    Find out the best tips for visiting Croatia in the spring or fall while reading the cover feature article of the May/June issue of DESTINATIONS by JAX FAX. Read More
  • MARCH AND APRIL 2014 EDITION

    Learn more about Poland's long Spa and Wellness history and current offerings while reading the cover feature article of the March/April issue of DESTINATIONS by JAX FAX. Read More
  • JANUARY AND FEBRUARY 2014 EDITION

    Be inspired about Belize when reading the cover feature story in the January/February issue of DESTINATIONS by JAX FAX Marketing Magazine. Read More
  • DECEMBER 2013 EDITION

    In the December 2013 issue of JAX FAX Travel Marketing Magazine, become more familiar with Wales' many capital attractions and The Dylan Thomas 100 Festival. Read More
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Saturday, 01 March 2014 00:00

The Great Barrier Reef

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Asia-australia
The islands of the Great Barrier Reef, one of the seven natural wonders of the world, stretch approximately 1,200 miles off the northeastern coast of Australia in the state of Queensland.

There are accommodations galore here, from family-friendly to private and posh. A trip to these islands will most likely be a once-in-a-lifetime excursion to a tropical getaway unlike any other. And, while it may be mind-boggling trying to sift through all various islands and deciding which would be the best for your client, don’t despair. We’ve broken it down for you here with a sampling of some of the best options out there.

Saturday, 01 March 2014 00:00

Selling Culinary Travel to China

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Asia-ChinaSome of the most memorable experiences I have had in China involved food and drink. In X’ian I was wowed by the variety of dumplings at De Fa Chang Restaurant (www.dfc.com.cn). We sampled about 25 different kinds of dumplings (there are over 100 to choose from) in a variety of shapes - think avian species; fillings - potato, chicken, walnut; dough flavors - pumpkin, spinach, chocolate; and cooking methods - steamed, pan-fried, baked. What a treat after visiting the tourist sites! In Beijing I fondly remember our over-the-top royal banquet meal with Chinese American friends, who had relatives in the city. And, I’ll never forget those “finishing tea notes” of Great Leap Brewery’s (www.greatleapbrew ing.com) Yunnan Amber beer - infused for five days in Yunnan’s Dianhong black tea, which I drank in the congenial lobby bar at Beijing’s Orchid Hotel (www.theorchidbeijing.com).

Saturday, 01 March 2014 00:00

Triple Play: Zimbabwe, Zambia, Botswana

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Africa-Chinzombo Zambia
Southern Africa is home to some of the best safaris, natural wonders and luxury lodges anywhere on the African continent. Here we break down Zambia, Zimbabwe and Botswana, all easily accessible from Johannesburg, and should be on your radar as an alternative for an African holiday. Last year, the 20th session of the United Nations World Tourism Organization general assembly was co-hosted by Zambia and Zimbabwe in their resort towns of Livingstone and Victoria Falls, the first time Southern Africa has hosted the UNWTO, solidifying their dedication to tourism.

Saturday, 01 March 2014 00:00

What’s New in Tel Aviv & Jerusalem

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Africa-Israel

Blending the hip and the historic, Israel constantly reinvents itself. In Jerusalem, new luxury hotels-including the country’s first Waldorf Astoria-are joining family-friendly attractions like The First Station, a stylish restaurant-and-entertainment complex in a restored Ottoman-era rail station. Along the coast, in and around high-energy Tel Aviv, discover another vintage train station, with hip restaurants and shops, plus the new Ritz-Carlton Herzliya, and trendy boutique hotels nestled in the White City’s 1930s Bauhaus buildings and ancient stone manors.

Tuesday, 14 January 2014 00:00

Selling India - Strategies for Travel Agents

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 ai135x165Because of its enormity and the diversity of its terrain, infrastructure and culture, travel to India can be an immensely rewarding experience for travelers, and a daunting one for travel planners. Despite its massive appeal, most travelers are not likely to book India on their own, which gives travel agents an incredible opportunity to assist them.

Mimi Campbell, a travel agent with Santa Barbara Travel Bureau has been to India only once, but that was enough for her to come away with a true appreciation for its vibrancy and the warmth of its people. “No matter what,” she says, “your clients are going to have an adventure and see and experience the real culture.” Campbell believes that India is a place for any traveler “who wants to see something out of his comfort zone and out of this world,” noting that her clients come back blown away, with stories of people who fed and cared for them, of spiritual awakenings and desires manifested as if by serendipity. Expect that not everything will go as planned, but know that this unpredictability and the good fortune that often follows is what “will ultimately be the things that travelers remember most.”

 

Cruise
As the pace of new builds slows, there has been a steady growth in refurbishments and enhancements. Among the notable refurbs in 2013 was Disney Magic’s comprehensive makeover, which included replacing the Mickey Pool with a new water fun zone and water slide and total revamping of deck-top areas, restaurants and children’s clubs.

Wednesday, 01 January 2014 00:00

Buenos Aires Booming City

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LUXRegarded as “The Paris of South America,“ Buenos Aires is experiencing a tourism boom, attracting more business and leisure travelers to Latin America’s hottest destination. Famous for its rich European flavor, it also offers stunning architecture, superb cuisine, legendary nightlife, and fashionable shopping. Not to mention world-class soccer and the famed game of polo. Argentina’s vibrant, cosmopolitan capital is also an important cruise destination. The cheap peso means luxury for less with everyone taking note. Additionally, Buenos Aires is gay friendly. The tango hub of the world is ideal for clients seeking glamorous, lively, gastronomic destinations. It is fast becoming the ‘chic’ city to visit in 2014.

 

Wednesday, 01 January 2014 00:00

Change is Good

Written by

 

HultgrenKatie
Happy 2014! As you can see, there have been some big changes to JAX FAX. For 2014, each issue will come to you in the form of two magazines- 

Destinations by JAX FAX and Getting There by JAX FAX. Each will be published on a bi-monthly basis, delivered to you 6 times a year. Our intention is to provide our valued travel agent readers with even more comprehensive information needed to effectively sell travel to your clients. We have made some changes, but are still JAX FAX - enhanced. 

 

Wednesday, 01 January 2014 00:00

From Baby Boomers to Millennials - The Future of Travel

Written by

Doug
During the first decade of the 21st century, travel industry pundits were touting the coming of age of the baby boomer generation. This generation, we were told, had the desire, time and income to travel and most importantly, was predisposed to using travel agents. Today’s baby boomers are between the ages of 50 and 68 and probably represent a large share of the average travel agency’s clientele, and a disproportionate share of agency revenues.

Wednesday, 01 January 2014 00:00

The Glorious Gulf Coast

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USASand dunes, slot machines, shrimp served up in seemingly endless ways, and Southern hospitality. The Gulf Coast is much more than that, of course, including resiliency and history.

The Gulf Coast suffered mightily from Hurricane Katrina in 2005. A storm surge as high as 38-feet in spots reached as far as 12 miles inland from New Orleans and across Mississippi, devastating everything in its path - from high-rise resorts to Antebellum homes and fishing boats. Tourism is as important to the Gulf Coast as shrimping, and the rebuilding began immediately. Today, the numbers for both tourism and fishing are equal, if not ahead, of pre-Katrina.

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