Before the Sunshine State transformed into a dream destination of 825 miles of diverse beaches, family fun attractions, culinary spots, scenic highways, cultural venues, world-renowned hotels, sporting events, and nature trails, attracting some 95 million visitors a year, it was the playground of wealthy northerners who figured out this place had natural beauty, and some thought its waters were curative.
Today, Florida is a lot more than its beaches and amusement parks. Each area has its own particular appeal, ranging from the subtropical Florida Keys and Key West, to a world-class art scene in St. Petersburg/Clearwater, to off-the-beaten-track hideaways like Charlotte Harbor and the Gulf Islands on the southwest coast, halfway between Sarasota and Fort Myers.
The world of marketing and advertising has changed. Nowadays, advertisers want to be able to measure the results of their marketing campaigns. This type of tracking information is easily accessible from digital advertising such as websites and email broadcasts, but not as easily obtained for print advertising.
As I am sure our readers are all too aware, email marketing has become a preferred arrow in the marketing quivers of travel suppliers. Like you, my email is inundated with hundreds of emails, many of which are off target and of little interest to me. So why does email marketing remain so popular? Because, if done correctly, it is
Below is an article written by Mike Marchev, a long time travel industry educator and speaker at various travel conferences, about how travel agents can effectively use email marketing to reach your customers and grow
India promises travelers an extraordinary journey filled with Maharajah’s palaces, ancient temples and a riot of sensory delights. It is said that to truly understand the heart and soul of this rich culture, one must experience Varanasi and Kerala. Add on a visit to a luxurious spa/wellness resort in the foothills of the Himalayas and a jaunt to see the elusive Bengal Tiger at Ranthambore Park. You’ll have a dream itinerary of India's unrivaled treasures.
As a Panama Canal cruise is on many bucket lists, and as this iconic link between two oceans celebrated its hundred-year anniversary in 2014, a number of ports offer a variety of memorable shore excursions that highlight natural and man-made wonders.
Port stops vary, depending on the length of the cruise, which may range from 7 days to 18 days and longer. With so many itineraries, stops may include ports in Mexico and the Caribbean. Here,we have a few popular ports.
Hotelbeds, the top global business-to-business bedbank, recently hosted its 6th annual MarketHub Americas trade forum. Over 600 travel suppliers and distributors from the main sectors of the American travel industry gathered at the two-day event, held at Las Vegas’ Caesar’s Palace, for current insights on key tourism trends and updates on the Spanish-based accommodation wholesaler.
Singapore, 9 July 2014 – Euromic, one of the world’s most expansive group of destination management companies, is now on board IT&CM India 2014.
Executive Director, Christophe Verstraete said, “India is the third fastest growing global economy, and well positioned for an un-paralleled development within the travel and tourism sector. As Indian companies look for business opportunities around the world, outbound business travel and MICE are estimated to be expanding at a greater pace than leisure.”
There are Med ports I would gladly visit again and again. A pre- or post-cruise stay is recommended for several - because there is just too much to see and do in a single day.
Athens: The glory that was Greece is still here, evidenced by centuries-old monuments alongside high-rises, neoclassical buildings, tavernas, cafés and shops. A pre-cruise stay is recommended for itineraries that start here. Major tours include the Acropolis, the museums and the great temples of Zeus. But it’s being part of Athenian life for a while, lingering in the cafes, having a great mezze with some ouzo or local beer in a taverna that makes for a satisfying feeling of having actually “been there,” instead of just passing through.
Saigon, officially Ho Chi Minh City, Vietnam’s largest city and pulsating commercial capital, boasts a dynamic blend of new and old. Nowhere is the country’s rich history and vibrant, fast-developing future more apparent than this cosmopolitan metropolis, often the first stop for visitors to Vietnam. Sleek skyscrapers, luxury hotels, designer shops, sidewalk cafes and traffic-jammed streets are juxtaposed with traditional markets, ancient temples and striking reminders of the city’s storied past.
Our July/August issue is being delivered just in time for one of the busiest travel seasons of the year. We all should take some time off to relax and see the world. If your clients need a reason to go, we have compiled a list of some travel quotes for you to use in your marketing pieces, on your social media pages, or just for your own inspiration.