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Being Thankful

Written by  Katie Hultgren

Yesterday when driving around town, I saw that the holiday lights were being put up on the big pine tree on the nearby green. I was stunned that they were doing this already - it is not even Halloween as I write this! Yet, sooner than later - the holiday season will once again be upon us. And, it will all begin with Thanksgiving - a day we share with family and friends, good food, perhaps a parade and a little football. Some of us are lucky enough to have a four day weekend. It is always good practice to take pause and think of all the things we have to be thankful for, and this time of year gives us a reminder to do so.

As the editor of JAX FAX, I am thankful for so much. I sincerely appreciate our faithful readership - some of whom have been subscribers for decades, and have been witness to all of the transformations JAX FAX has gone through during our forty years in print.

I am also very thankful to our talented and gifted writers, who travel the world in order to write the articles we publish, sharing their knowledge and insight about so many places, allowing us to “see” the destinations through their eyes. Each writer is unique, and the blend of the different voices makes reading JAX FAX a pleasure. Every advertiser is great to work with, experts in their field, and sincerely interested in working with travel agents. I highly recommend giving them a call!

The travel industry has gone through some big changes, and the way you do business is different than it once was. While not all of the changes have been positive ones, some have given us much to be thankful for.

Let your clients and customers know that you are thankful for their business - without them, you would not be doing what you do. A simple card or note at holiday time lets them know you are thinking of them.

When your customers are happy, you look good! Be thankful to all the suppliers - tour operators, airlines, hotels, etc. who have satisfied your clients and provided them with vacations to remember. If you are a member of a host-agency, let them know what they are doing right, and how they have helped you with your travel agency’s operation.

Let’s all be grateful for the advances that technology has brought us. Things keep changing and developing to make our work easier, and putting so much information at our fingertips.

What are you thankful for? We’d love to hear your comments on our facebook page, or by email - This email address is being protected from spambots. You need JavaScript enabled to view it.

I hope you have a very Happy Thanksgiving!

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